Social Media Lines are Blurring
This podcast is a discussion about a guest blog post I recently wrote on Hubspot entitled: The Lines are Blurring between Social Networks…Let Them! As we spend time on social networks, blogs, Twitter,...
View ArticleMarketing 2.0 What Does it Mean?
This podcast is a brief introduction to Bernie Borges’ forthcoming book: Marketing 2.0: Bridging the Gap Between Seller and Buyer. Targeted publish date April 2009. So, what exactly do I mean by...
View ArticleSEO Becoming SMO
I argue that SEO is becoming social media optimization (SMO). We devote a lot of attention to details to gain high rankings in search engines. Of course, this process is known as organic search engine...
View ArticleTop 5 Reasons Why the Hubspot Viral Video Rocks!
When Mike Volpe of Hubspot first mentioned on Twitter and on Hubspot TV that they were producing a “viral video” I couldn’t help but wonder: “What to do you mean Mike? A video is considered viral only...
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Should SEO Become SO?
I recently blogged about SEO becoming SMO. Call me fickle but in this podcast I suggest that SEO should become SO (search optimization). Whichever acronym you prefer, this is a healthy debate. The...
View ArticleWhat Do Social Media and Christmas Have in Common?
Sharing… Why beat around the bush? The Christmas holiday season is a time to share and give. And, isn’t that one aspect of social media that we all enjoy? The most prolific social media people are...
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How Broad is Your Footprint on the Web?
Create a Broad Footprint on the Web to be Found the way Buyers Search The first decade of the new millennium is almost over. As I look at the history of marketing on the web over the past two decades I...
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BatchBlue Software Rides Perfect Storm
Michelle Riggen-Ransom is co-founder and Director of Communications at BatchBlue Software, a Providence, Rhode Island software company focused on small business owners. BatchBlue’s first product is...
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Epic Change Cause Marketing on the Social Web
Interview with Stacey Monk. Founder, CEO of Epic Change. If you’re not familiar with this story, get ready for some goose bumps. In addition to warming your heart, this story is a great example of...
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Chris Brogan Podcast Interview
The Journey to Building an Influential Personal Brand This podcast aims to share the journey of Chris Brogan from corporate employee to New York Times Bestselling author, international speaker and...
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